Environmental activity of Ukrainian people: there is a progress!

02/08/2012 More

“Ecology – is a notion which is not the most important for Ukrainians. As first and foremost it is necessary to take care of yourself, your family and children, and then, perhaps, you should think over the environment “- such a conclusion could be made still in 2010 after the survey conducted by the marketing research agency IRS Group on the willingness of Ukrainian people to participate in ecological activities and events. As less than one fifth of the surveyed urban people took part in the events devoted to garbage gathering and waste paper was recycled by only 13% of people.

Right now, after two years have passed, the results of the survey in the frame of regular project of IRS Group – Eco Omnibus (which is carried out by face-to-face method with a sample of 1000 interviews, which is representative to the urban population) have shown that greater number of Ukrainians have already bought organic products (30% in 2012 comparing to 27% in 2010), and greater number of them have been involved in the events focused on the collecting of waste  (22% in 2012 in comparing to 17% in 2010) and even more of them have returned the paper for the recycling (17% in 2012 comparing to 13% in 2010). It is a pity that we have not begun to “save natural resources more” (59% in 2012 vs. 62% in 2010). By the way, the recent installation of garbage cans for waste separation had no effect on the activity in this sphere- the same share of people: one quarter have been doing it both in 2010 and in 2012.

It should be noted that the surveyed representatives of urban population continue saying as before that they would like to return the used batteries, accumulators, phones to special posts, and would attend gladly eco festivals and concerts, but these niches are still empty. Nowadays, it is a rare situation –when there is a demand and the supply is few in number.

In addition, this year, the share of those who were willing to participate in events focused on the protection of the environment increased. Now they are 38% (comparing to 34% in 2010). The companies that do not forget about the corporate social responsibility, as well as private and public organizations must take a note of it, because it is a good potential for promotion of active, ecological position of Ukrainian people.

As it was mentioned above, this year, the majority of the urban population began to buy both food and nonfood ecologically safe products. In particular, ¾ of the respondents said that they had in their apartment at least one energy-saving light bulb. At the same time, as we have found out, they would like to return these bulbs to special posts, but obviously they do not know where.

There is a paradox: we buy energy-saving lamps for the environment care, but we throw them into a common dustbin, and thereby we significantly pollute the soil and damage the nature.

It should also be said about people, who do not use energy-saving light bulbs. Most of them say they just used to use normal light bulbs, but, in general, they do not have something against saving. The second and the third place among the causes of non-usage of such light bulbs, took the answers “Expensive” and “Contain mercury vapors / phosphorus” with 27% and 17% respectively. Obviously, the energy-saving lamps, which are sold in Ukraine, are beyond people’s means.

Ukrainian people have so far a barrier, relating to the composition of energy-saving light bulbs – this is about the concerns of the harm form mercury vapor and phosphorus.

Perhaps the manufacturers should pay more attention to informing of people about the proper use and utilization of energy saving lamps.

Moreover, we were interested about what water Ukrainian people use for drinking and cooking at home. As it turned out, the majority of people take water for these purposes directly from the tap. Only a third of all respondents filter the water, and the third of them do not filter it at all.

Most likely, these respondents, either did not think about the water purification, or cannot yet afford it.

Also, according to our data, the majority of respondents are not sure that they drink water of high quality. This indicates there is a rather low overall level of trust in the public utilities of the country. By the way, experts of epidemiological stations who test water for the level of contamination and admissibility to use confirmed as well the low quality of tap water.

Thus, summing up, we can say that the desire at least of urban population of the country to take care not only of themselves but also about the surrounding world is increasing from year to year.

But so far these aspirations and desires are not supported much by both state and non-state authorities.

Obviously, the sphere of ecological safety and all that is connected to it still is not considered as enough relevant and interesting one, and therefore it has no active development in Ukraine, unlike in other countries.

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