Marketing research

You can get acquainted with the full range of proposals in the area of marketing research in IRS Group company, as well as get acquainted with their types and methods.

Mystery Shopping

IRS Group company is one of the leaders in measuring quality of service by “Mystery Shopping” method, which is one of the most effective forms of marketing research to identify the shortcomings of the customer service.


We opened first specialized trendwatching agency in Ukraine in early 2009, and it is an integral part of IRS Group company. Launch of the first projects on monitoring trends took place in June 2008.   and voffa