Professional researches of the automotive market now in Ukraine

16/06/2011 More

The Ukrainian marketing agency IRS Group has signed an agreement on strategic cooperation and partnership with the independent international marketing agency GiPA, which specializes on studies in automotive field, represented by offices in Europe, South, Latin and North America, Russia, China and Africa.

Exchanging with a valuable experience and with the most successful developments and research results from around the world, each of the partners of the network makes its full-fledged contribution to the development of the automotive market.

Ivan Lubarsky, managing director of IRS Group: «We gratefully accepted GiPA’s offer to work together. The exchange of data, experience and technology opens up to IRS Groupand GiPAcustomers a number of new possibilities.  Now the most advanced marketing tools in the automotive sector will be more available for the implementation for the companies operating in Ukraine.

Eric Devos, commercial director of the group of companies GiPA: «GiPA is an international agency which has many years of experience in researches in the automotive sector and which is focused on the car after-sale service.

We are happy to start the cooperation  with IRS Group, as this research agency has unique experience and knowledge in Ukrainian market. Working in such an alliance will allow us to take advantages out from both companies and to meet  the needs of clients from offices of major manufacturers to small service stations, both at the international level and at the local level.”

Now in Ukraine, any player of the automotive market will have recourse to real professionals in the marketing sphere.


IRS Group ( ) is an innovative marketing company that provides the professional services in three main areas: marketing researches, assessment of the quality of service (mystery shopping) and trendwatching (including trendsetters non-standard communication).

GiPA (Groupement inter Professionnel de l’Automobile ) is a player of international level in the sphere of car after-sale researches for over 25 years.

It spreads over 25 countries, operating with all the leading international car brands. Among these are:

  • Car manifacturers : Audi, BMW, Chrysler, Citroёn, Fiat, Ford, GM, Honda, Mercedes Benz, Nissan, Peugeot, Renault, Toyota, Volkswagen, Volvo …
  • Tyres manifacturers: Bridgestone, Continental, Goodyear, Hankook, Michelin, Pirelli …
  • Spare parts manifacturers: Bosch, Johnson Controls, NGK, TRW, Valeo, ZF …
  • Lubricants brands: BP-Castrol, Exxon-Mobil, Motul, Shell, Total …
  • Service stations chains: Autobacs, Feu Vert, Midas, Norauto, Speedy …
  • Stores chains: Autodistribution, Cecauto, Derendinger, Entrprosto, Fitros Catres …

And others.

 More information about automobile researches in Ukraine can be found following this link (Automotive Research)   and voffa